About Cancer Bites
WHEN CANCER BITES….BITE BACK. CANCER BITES is a new blood cancer awareness and education initiative created for YOU. Whether you are newly diagnosed, living with the disease, a caregiver or a loved one – this campaign was created to EMPOWER people with important information to help navigate this journey. CANCER BITES aims to EDUCATE, SUPPORT, CONNECT, INSPIRE and HELP all those who have been touched by blood cancer.
Harnessing the Halloween season and the public’s obsession around the mystique of vampires and the supernatural, CANCER BITES has assembled a powerful team of partners, experts and spokespeople to educate the public about the prevalence of blood cancers. Blood cancers are diseases of the blood, bone marrow, and/or lymphatic systems, including leukemia, non-Hodgkin lymphoma, Hodgkin lymphoma and myeloma. Leukemia is the most common cancer among children and young adults under 20.
CANCER BITES has enlisted The Leukemia & Lymphoma Society (LLS), Lymphoma Research Foundation (LRF) and the Multiple Myeloma Research Foundation (MMRF) to help fuel its mission. As the nation’s leading blood cancer patient advocacy organizations, LLS, LRF and MMRF will play an integral role in the campaign at every level; funding research to find effective new treatments and cures; connecting patients and their families to free educational information; and, providing support services for patients at every stage of their cancer journey. The awareness campaign will encourage the public to support their efforts to beat cancer.
The official CANCER BITES campaign website, www.cancerbites.tv, launches on Halloween with resources, information, survivor stories and more. In the meantime, spread the word via CANCER BITES social networks to encourage friends and family to vote and to get the latest updates about the campaign, blood cancers and of course, your favorite vampires and supernatural celebrities!
2012 Fright Night Awards and the CANCER BITES campaign are properties of Edge Health. Edge Health creates heatlh education and awareness campaigns that use the power of entertainment to engage the consumer.
The medical information provided by Cancer Bites has been vetted by an Expert Panel of nationally renowned oncologists who specialize in blood cancers. The Expert Panel is headed by -
Julie M. Vose, M.D., M.B.A - Chief of Oncology/Hematology Division in the Department of Internal Medicine at the University of Nebraska Medical Center
The other members of the Panel include -
John P. Leonard, M.D. - Associate Professor of Medicine at the Weill Medical College of Cornell University and Clinical Director of the New York – Cornell Center for Lymphoma and Myeloma
Susan O'Brien, M.D. - Throughout her career in researching and treating leukemia, Dr. O’Brien has been well recognized for her clinical efforts. At the same time, she has been active in training physicians both within and outside MD Anderson Cancer Center. She is currently a professor at M D Anderson.
Stephen J. Forman, M.D. - Stephen Forman, M.D., joined City of Hope’s Hematology and Bone Marrow Transplantation program in 1978, subsequently becoming the chair in 1987.
David Vesole, M.D., Ph.D., F.A.C.P. - Nationally recognized multiple myeloma expert David Vesole, M.D., Ph.D. joined John Theurer Cancer Center as Co-Division Chief and Director of Research for the Multiple Myeloma Division in September 2009.
Sagar Lonial, M.D. - Dr. Lonial is a Professor in the Department of Hematology and Medical Oncology at the Winship Cancer Institute of Emory University, where he is also Vice Chair of Clinical Affairs for the department, and Director of the Translational Research B-Cell Malignancy Program.
The creators of the "Fright Night Awards" - Edge Health and Entertainment
Edge Health and Entertainment is an entertainment and branding entity that focuses on healthcare. Through various national awareness programs and events Edge hopes to inform, inspire and entertain. In addition to the Fright Night Awards and Cancer Bites, the Edge portfolio includes consumer awareness programs such as "On The Line" (ontheline.com), a prostate cancer campaign; "Kaleidoscope" (kaleidoscope.org) a live event and national television broadcast highlighting cancer survivorship and "Shine for Women" (shineforwomen.org ) a series of live events aimed at helping women survivors with their Cancer Journey. Additionally Edge Health and Entertainment has just launched "Kids Health Goes Gold" (kidshealthgoesgold.com) promoting children's health and wellness in partnership with Olympic Athletes and pediatricians.
Michael Burg - President/Edge Health and Entertainment
The founder and President of Edge Health and Entertainment is Michael Burg from Charlotte, North Carolina. Burg, whose background includes over 30 years as television executive, founded Edge Health and Entertainment following two bouts with Hodgkin Disease, a form of blood cancer. Experiencing, first hand, the difficulty navigating the complex healthcare system, Mike saw the need to create "easy to digest" information for patients battling illness. Through Charlotte based Edge Health and Entertainment, Mike Burg established health campaigns that use the "lure" of entertainment to capture an audience...and then communicates key health messages in a vernacular all can understand.
With an initial focus on cancer related campaigns, Michael Burg and his Charlotte team expanded their programs into the world of Kid's Health. As the Executive Producer of the Teen Choice Awards on FOX, Mike knows how to capture the attention of kids and teens. Using this experience and knowledge, Burg launched the above mentioned "Kids Health Goes Gold", the first of several, soon to be announced, national campaigns aimed at a variety of key health and wellness issues targeting this key demographic.
To learn more, visit www.edgehealth.com
Fright Night Awards Press
THE FIRST-EVER 2012 "Fright Night Awards"..
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